We led the full creative development for Pavilion by Rams, a large-scale residential project by Rams Global in Erbil. Our scope included brand identity design, social media content production, and the design of outdoor advertising across key city locations.
Starting with strategy, we crafted a visual identity that reflects the project's modern architecture, premium lifestyle offering, and Rams Global’s strong development background. The branding was then extended into a cohesive digital presence, with tailored social media visuals and messaging to build anticipation and engagement.
To create high visibility across Erbil, we designed a series of striking outdoor ads that maintained brand consistency while making a bold impact in both day and night environments.
The result was a unified visual campaign that positioned Pavilion as one of the most attractive and aspirational addresses in the city.
Social Media Layout
LED Screen Content Design
